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The Long Game in Investor Relations

Bayo Okusanya
8.22.2023

Investment

Nigeria

Series A

In this week's Investor Fireside Chat, we spoke with Bayo Okusanya, a seasoned angel investor and serial entrepreneur. We delved into a key but frequently ignored facet of success: the need of strong, long-term investor relations.

The Value of Long-Term Relationships

Bayo Okusanya: "Investor relations are not just about first impressions or immediate gains; they're about fostering relationships that may not pay off until many years down the line. As you rise in partnership ranks, the skill of nurturing these relationships becomes increasingly nuanced and vital."

The Shift from Junior to Senior Partner

Bayo: "When you’re a junior partner, you might be focused on due diligence and research. But as you advance, it's less about the paperwork and more about deepening existing relationships with investors."

Chasing the 'Greener Pasture': A Common Mistake

Hue: "I've seen emerging fund managers and entrepreneurs focus too much on immediate gains. They tend to abandon relationships if they don't see immediate benefits. This short-term focus can be detrimental."

A Multi-Decade Perspective

Hue "If you’re in the business of building a venture or a fund, you need to look at it as a multi-decade journey. People progress, situations change, and what's irrelevant today might be invaluable tomorrow."

The Pendulum Swings

Hue: "Whether it’s because you've exited or unforeseen market conditions cause you to pivot, today's contact might be tomorrow’s invaluable ally. Let's not overlook the power of lasting, genuine relationships in the investment world."

Conclusion

In this week's Investor Fireside Chat, we spoke with Bayo Okusanya, a seasoned angel investor and serial entrepreneur. We delved into a key but frequently ignored facet of success: the need for robust and long-term investor relations.

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