Premium Africa Holdings is taking bold strides across African countries, leaving an impactful imprint in smaller economies. Its founder, Farouk Khailann, graciously shared some intriguing insights with HUEMAN Media. Below, we take a closer look at the firm’s innovative endeavors, ground-breaking projects, and Khailann’s personal journey from Gambia to Liberia, Sierra Leone, and beyond.
Khailann’s Pan-African journey began in Gambia, advising the first family on investments. His inclination towards smaller economies was driven by their potential for rapid development under a pragmatic policy. However, this journey wasn’t without challenges; the close-knit nature of these economies often led to corruption seeping into society’s core. Despite these hurdles, Khailann found success, building an appetite for greater endeavors.
In Liberia, Premium Africa Holdings made significant inroads in healthcare, hospitality, and sports, leveraging the presence in the UAE and the influence of President George Weah. Within a short period, they have been instrumental in establishing a hospital and sports facilities, with 60% completion already.
Sierra Leone’s story is marked by ambition and patient growth. Premium Africa Holdings has been advising on the largest housing project, the Atlantic City, and working in agriculture, introducing highly subsidized tractors and developing the poultry industry.
Liberia’s $60 million annual poultry import bill has been both a help and a hindrance. Khlian and his team are keen to disrupt this space by converting poultry importers into poultry farmers. This vision aims at job creation, reducing the Imports bill, and potentially leading to export, strengthening the country’s economy.
From activating the Palm Canal processing Factory near Monrovia to collaborating with the Akon lighting project for solar lighting penetration in underserved communities, Premium Africa Holdings reflects a sustainable outlook. In Sierra Leone, they are actively engaged with the government for infrastructure, including a new international airport project set to redefine the nation’s aviation dynamics.
Farouk Khailann’s unwavering commitment to smaller economies resonates throughout his endeavors. He sees potential where others see challenges, and he believes in the possibility of rapid transformation. His firm, Premium Africa Holdings, is more than just an investment advisor; it’s a catalyst for change, making footprints across Africa’s emerging landscapes.
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